Why Choose the Honest-1^® Franchise Opportunity?

• Auto repair is RECESSION RESISTANT, a proven and durable industry
• Honest-1^® provides FINANCING as well as training and support
• Honest-1^® is the only 100% ECO-FRIENDLY national automotive repair franchise
• Honest-1^® has a CUSTOMER CENTRIC approach to auto care

The name Honest-1^® speaks to an important point of difference. Honesty and integrity are the pillars which hold our system together and apart from competition. We thoroughly train and reinforce integrity in every service offering to the customer.

Welcome to the Home of Honest Mechanics^®.

Honesty, Value and Support, and an unwavering commitment to our customers and our environment are the priorities of our corporate philosophy.

We work hard to develop our brand through superior training, support, and a variety of franchise offerings including Area Representative/Master Franchises. We are America’s most trusted family of automotive maintenance and repair centers. This is not only our goal; it is our mission, and the heartbeat of how we work with our franchisees and our customers, making Honest-1^® the most powerful automotive franchise experience in the industry.

Why Franchising?

A recent PricewaterhouseCoopers study found that the franchising sector generates 18 million jobs in the United States alone and yields $1.53 trillion in economic output. If you're considering joining the ranks of those who own and operate more than 760,000 franchise establishments get ready to learn all about this exciting way of doing business. In franchising you are in business for yourself, but not by yourself ¹. With proven business systems, operating systems, marketing strategies, start-up training and development tools, Honest-1^® provides the tools you need to be successful - even if you have no prior experience in the automotive industry.

Why Automotive Repair?

At the end of 2009, there was an estimated 80,061 independent general mechanical service businesses in the United States. These independent businesses employ an approximately 332,262 individuals who provide service and repair, administrative support, and leadership to keep more than 251 million motor vehicles operational. It is estimated that 70 percent (176 million) of out-of-warranty vehicles are repaired at independent shops.

The average age of cars in the United States is 10.6 years. This number is up from 10.2 at the beginning of 2007 as reported by Lang Marketing Resources Inc.

The Automotive Service Association projects total sales for general mechanical repair facilities in 2009 to be $39.8 billion, based on U.S. Census Bureau figures for general mechanical repair. Adding in specialty repair facilities, oil change facilities and transmission shops, the estimated total sales moves closer to $55 billion.

These figures do not include the approximately 20,010 auto dealerships with service facilities that took in approximately $30 billion ($17 billion in labor and $13 billion in parts) in 2008, according to the National Automobile Dealership Association. Dealership closures have collapsed the number of bays, down 8 percent between 2007 and 2008.

With new vehicle sales down 26 percent from September 2008 to September 2009, independent shops have an opportunity to serve consumers whose dealerships have or will soon close their doors.

¹Source: International Franchise Association